New Dealer: Dream Retro

Retro enthusiast, Jeniffer Jackson, turned her passion for the 1950s into a full-time business. Her love for vintage isn't limited to the 1950s, her stock also includes standout pieces from the 1930s to mid 1960s. Visit Dream Retro on the second floor at Alfies for all things kitsch and slightly quirky.

We spoke with Jeniffer to find out more... 

Can you tell us a little about yourself and what you specialise in?

I specialise in vintage handbags and compacts, plus barware. I enjoy the glamour and the lifestyle of the Mid-Century.

A view of the Dream Retro stand

A view of the Dream Retro stand

How did you become a dealer?

A long time fan of the 1950s and a love of early Hollywood films, turned into a passion for buying/collecting and eventually selling in Portobello market, Camden and Walthamstow. Plus collecting handbags and clothing to wear to the '40s and '50s clubs began to takeover my home! I needed to start trading in order to buy more items and escape the 9-5 rat race.

Your shop is called Dream Retro, 'retro' is a word  that seems to be underused these days, what does it mean to you and why did you choose 'retro' over 'vintage' for your business name?

Retro for me is a way of living, whereas vintage seems overused - some items referred to as vintage are not that old.

Why are you fond of retro fashion?

Because I find it striking, artistic and so much better than what we have today. The quality of the items, the style and design is unforgettable.

How would you describe your stock?

I would describe my stock as colourful, kitsch and eclectic, even slightly quirky.

Do you have any personal favourites in you collection?

The Andrew Seller handbag, the black glass atomiser and the circular skirt pattern are all favourites of mine.

Personal favourite: Vintage Andrew Seller Bag

Personal favourite: Black glass atomiser

Personal favourite: Circular skirt pattern

What piece would you love to find?

A lucite glass handbag, this is sought after as one of the most beautiful handbags, they are still out there and I would love to own one.

Do you collect anything?

I still collect the more unusual bags, perfume bottles and other items from the retro era.

Dream Retro | Stand S042/43 | 07999 543 612 | dream.retro22@hotmail.com